Informational Graphic

The brief was for an imagined client in marine biology or conservation who wanted to raise awareness about shark overfishing and show that sharks are not the danger we think they are.

My role was to design the infographic. I decided to take a satire approach and build the idea around a famous thriller movie poster, flipping it so it shows humans as the real threat to sharks.

The concept started with rough ideas based on that movie poster style. After talking it through with peers, it felt like a strong direction to continue developing.

In early feedback, the idea was seen as clever and effective, but there were a few issues. The title needed to be bigger and stand out more. The text around the arm needed better placement, the shark was getting lost in the bright blue background, and the hierarchy of information needed to be clearer overall.

After that, I made changes to fix those problems by adjusting typography, improving layout, and strengthening the visual hierarchy. In the end, the piece better communicated the message and the client responded positively, saying it helped bring attention to the topic and worked well as a satire take on a well-known movie.